SIMPLY Be has launched a new and inclusive Skintones collection, their latest lingerie range.
Designed by women for every woman, it’s their most inclusive range yet.
The new Skintones collection has been designed in association with customers.
Ovver 800 ethically diverse women who have taken part in research to decide shape, size, style and shade to help Simply Be produce a versatile collection of lingerie; that has also been stress tested to ensure maximum comfort and optimum fit.
The curve retailer has worked to create six different nudes, the six validated shades has been chosen by a diverse range of women.
As a result they’re hoping to fill a gap in the market where skin tone lingerie colours are often guessed and standardised.
The collection is priced from £4, and features a wide range of underwear.
Shoppers can choose from boyish shorts in lace, high cut and bigger pants styles, barely there t-shirt bras and balcony styles with adjustable straps for next level comfort – all made from premium soft fabric.
Simply Be’s Skintiones collection boasts to deliver stylish streamlined silhouettes with an affordable price tag, and we can’t wait to stock up.